A Structured Approach to Commercial Growth
Group Perfect is the parent company behind Bid Perfect, Sales Perfect and Perfect Media. We bring together specialist expertise in bidding, sales and visual communication to help organisations win work and deliver it well.
Why we exist
Organisations often treat bidding, sales and brand as separate functions. In reality, they are commercially interdependent.
Group Perfect was created to align these disciplines under one strategic framework – ensuring businesses can identify opportunity, win it effectively and execute with clarity.
This integrated approach strengthens commercial performance at every stage of growth.
Marcus Eden-Ellis
Director, Bid Perfect
Marcus brings over two decades of experience in bid strategy, public sector procurement and commercial leadership. He has supported organisations across multiple sectors in improving win rates, strengthening governance and building resilient bid functions.
Gary Naphtali
Director, Sales Perfect
Gary specialises in sales performance transformation and commercial growth strategy. His focus is on building structured, accountable sales environments that deliver measurable revenue improvement.
Linda Eden-Ellis
Director, Bid Perfect
Linda supports our clients when additional bid resource is required, providing a personal and high-quality recruitment service tailored to each brief.
Whether you need short-term ad hoc support for a live submission or a strategic permanent hire at senior level, Linda will identify and secure the right individual quickly and efficiently.
Steve Gorham
Director, Sales Perfect
Steve leads Sales Perfect, bringing over 35 years of senior leadership experience across operations, logistics and supply chain environments.
A specialist in operational excellence and commercial growth, Steve has led teams ranging from focused project groups to national operations of over 200 employees.
Neal Basson
Director, Bid Perfect
Neal provides strategic oversight across complex bids and commercial submissions. His focus is on aligning technical delivery with persuasive positioning.
Livvy Mckay
Director, Perfect Media
Livvy leads Perfect Media, the visual communication arm of Group Perfect. With a background in commercial design and brand systems, she ensures that bid and sales materials reflect clarity, professionalism and strategic intent.
Where we create impact
Our work strengthens commercial performance across bidding, sales and delivery functions.
Strategic Win Rates
Supporting organisations to improve bid quality, governance and competitive positioning.
Revenue Acceleration
Designing sales environments that increase accountability, pipeline clarity and conversion discipline.
Visual Authority
Elevating commercial communications through branded templates and structured messaging systems.
Sustainable Delivery
Ensuring commitments made in bids and sales are supported by robust operational follow-through.